TAPMI's 'BrandScan 2016" to be held in Bengaluru on Nov 26,27

: Manipal-based T A Pai Management Institute (TAPMI)'s 'Brandscan', an annual Market Research fair conducted by the students of TAPMI, will be held here on November 26 and 27.
For 23 years, BrandScan has been TAPMI's platform to establish live and active industry-institute working relations, a TAPMI release here said.
The event provides a professional platform to research on live projects from companies, by collecting data from customers, analysing, interpreting, thus providing insights to companies based on the data, it said.
Over the years, BrandScan has conducted market research using disguised games, for companies in various industries such as Consumer Durables, FMCG, Banking and Financial Services, Advertising & Media, Hospitality Services, Hospital Services and Lifestyle, the release said.

BrandScan organises the research in three formats - Rural, Semi-Urban and Urban settings.
Each year, around 20 projects from such companies are taken up for study, and research in the three formats are conducted at Kundapura, Manipal and Bengaluru respectively, during October-November.

This year, the release said, Neilsen (India) Pvt. Ltd. will be the official Market Research Advisor.
Also, BrandScan announced its association with Eros International as its title sponsor.
BrandScan partners with a leading data analytics and market research firm from Bengaluru to ensure the quality of data analysis and the research report output, the release said.