"More and more consumers are asking for the folk varieties these days as the taste is better. Farmers are also showing lot of interest in these varieties, which they had once forgotten," M C Dhara, joint director of agriculture, rice research station, Chinsurah, told PTI.
The yield per hectare was lower in traditional varieties, but it was offset by the lower cost of production and the higher price it fetches in the market.
Among the folk varieties, premium variety of aromatic rice Gobindobhog is the most popular and is now grown over 30,000 hectares in Burdwan district, the rice bowl of West Bengal.
"The cost of production is lesser than the modern varieties as it requires less fertiliser and pesticide," said Anupam Paul, Assistant Director of Agriculture.
At the Agriculture Training Centre in Nadia district's Fulia, he has around 300 such folk varieties of rice in his collection, out of which 51 were aromatic.