Tata Chemicals aims to treble consumer business at Rs 5,000 cr

Tata Sampann, the newly-launched brand of Tata Chemicals under its consumer products business, today said it aims to treble its revenues to Rs 5,000 crore in five years by entering new product categories.
The comapny also announced the launch of Tata Sampann Spices.
"We are aiming to treble revenues to Rs 5,000 crore in five years by entering newer product categories under the recently announced umbrella foods portfolio brand Tata Sampann," said R Mukundan, Managing Director, Tata Chemicals.
The launch marks the brand's foray into the spices category and is in line with the company's vision to provide "pure and authentic" food which forms a part of the everyday Indian meal.

Currently, the company's revenue from consumer products business is Rs 1,500 crore.
Following a phase wise roll-out plan, Tata Sampann Spices would be available in markets across the North India by the end of the year, followed by the West, East and South India.

The spices aim to leverage Tata Salt's vast distribution network that caters to 120 million households across the nation, the company said in a statement.
"The food market in India is pegged at Rs 6 lakh crore, which shows a huge growth opportunity as consumers are increasingly making informed decisions regarding their food habits," Mukundan stated.

Uniquely developed by brand ambassador chef Sanjeev Kapoor, the blended masalas come in a 100 gm 5-in-1 pack which is separated into five packets of 20 grams each, to preserve its aroma, taste and color, thus keeping their "goodness intact", the statement said.
"Our market research showed an unmet consumer need for freshness and even better quality of spices than available in the market. Our focus is to ensure that products reach the kitchen exactly the way nature intended it to be," Richa Arora, chief operating officer, consumer product business- Tata Chemicals stated.