Sarin is presently working as 'CEO Designate' and will replace Hameed Huq, currently Managing Director of the company. Haq will retire on March 31.
"The Board of Directors at their meeting dated March 27, 2015 has appointed Sanjiv Sarin, the present 'CEO Designate' as Managing Director & CEO of the company for a period of three years with effect from April 25, 2015," Tata Coffee said in a BSE filing.
In December last year, the company's Board had approved the appointment of Sanjiv Sarin as 'CEO Designate' with effect from January 8 this year.
During his tenure, he has significantly strengthened Tata Global Beverages' position in the country's branded tea market. He has over 38 years of experience in a variety of significant roles.
Tata Coffee is a subsidiary of Tata Global Beverages and it produces more than 10,000 tonnes of shade-grown Arabica and Robusta coffees at its 19 estates in South India. Its two Instant Coffee manufacturing facilities have a combined installed capacity of 8,400 tonnes.