The Mumbai-based developer had partnered Amazon to sell this project.
"In a record three days, the project has sold over 50 units across limited 1BHK-3BHK units starting 39 lakhs to Rs 1.4 crore," the company said in a statement.
Sources said the sales booking in the value terms stood at about Rs 40 crore.
In this project, Tata Housing is offering a plan under which buyers have to pay Rs 7.99 lakh now and nothing for the next 36 months for the 2-3 BHK apartments.
Tata Housing is selling home online from December 2013 when it partnered with The Great Online Shopping Festival by Google.
Tata Housing has listed all its projects online spanning affordable, premium and luxury segments. The company has 29 projects with around 70 million sq ft under various stages of development at 13 locations across the country.