Pareek will join the company on October 1, 2014 and will take over from Ranjit Yadav, who will now head International Business for Passenger and Commercial vehicles, Tata Motors said in a statement.
As the President, PVBU, Pareek would be responsible for steering the passenger vehicle business. He will also be a member of the corporate steering committee, it added.
"His extensive experience in the passenger car market will play a significant role in harnessing Tata Motors growth potential to help position the company as one of the leading passenger car manufacturers in India," the company said.
He was responsible for domestic marketing and sales, dealer development, product development, used car business, outbound logistics, spare parts and accessories, after-market services and international marketing and sales.
He was also member of MSIL Management Committee, and a permanent invitee to the MSIL Board, the statement said.
Pareek began his career in 1982 with BHEL and worked in the manufacturing function and joined Maruti Udyog in 1991. He has a post graduate diploma in Business Management from Indian Institute of Management, Bangalore and a Bachelor of Engineering Degree from Indian Institute of Technology, BHU.