Tata's JLR partners with Queen's Coronation Festival

Tata Motors-owned Jaguar Land Rover (JLR) will showcase its vintage and futuristic supercars at the Buckhingham Palace as part of the celebrations to mark the 60th anniversary of Queen Elizabeth II's coronation in London.
The official motor partner of the event, JLR has hand-picked a selection of its heritage vehicles as a nod to the auto giant's association with the royal family.
As part of the line-up are the 1953 Land Rover Royal ceremonial vehicle, known as 'State IV', which was part of a fleet which accompanied the Queen and her husband, Prince Philip, on a six-month Commonwealth tour soon after the coronation in 1953 and a 1955 Jaguar Mark VIIM saloon used by the Queen Mother for her private motoring until 1973.

"As the only automotive manufacturer to hold royal warrants from all three Grantors, Jaguar Land Rover will celebrate automotive innovation with a display of vehicles which highlight the company's world-class capability in developing pioneering products and technologies including the Jaguar C-X75 Hybrid Supercar Prototype taking centre stage in the gardens of Buckingham Palace," JLR said in a statement.
For the first time, more than 200 firms who hold Royal Warrants of Appointment have been brought together on the grounds of the Palace for the four-day Coronation Festival starting today.
The title allows the firms to display a royal coat of arms on their goods.

Warrants are issued to companies which have provided goods or services to the Householders of The Queen, The Duke of Edinburgh or The Prince of Wales, the three Grantors.

All three will officially kick off the festival celebrations today evening when nearly 5,000 people are expected to attend a gala in the palace gardens.
"The festival celebrates innovation, excellence and industry," Buckingham Palace said.
"These cars along with a 1949 Land Rover series I Troop review, a 1966 Land Rover series II Military Escort, two Royal review Range Rovers from 1974 and 2002, a 1961 Jaguar E-TYPE Series I and a 2002 Daimler X308 Super V8 Saloon were yesterday transported back along The Queen's 1953 Coronation route.

"They took part in a celebratory cavalcade through the iconic streets of London from Horse Guards Parade to Admiralty Arch and Westminster Abbey," the statement said.