"Kids (segment) is an area which is particularly interesting. We carry everything today that is available for kids in this market.
"We are working with a couple of partners to get new channels or bring back some of the channels that exited this market as kids are certainly one key area for us," Tata Sky chief content and business development officer Paolo Agostinelli told PTI here.
The DTH player airs channels like Hungama TV, Disney XD, Disney Channel, Nick HD+, Nick (Nickelodeon), Sonic Nickelodeon, Nick Jr, Cartoon Network, Pogo, Discovery Kids, Baby TV, Disney Junior, Zee Q, Toonami, Chutti TV, Kushi TV, Chintu TV and Kochu TV, for children.
According to a recent Ficci-KPMG report, as India has one of the largest population of kids watching cartoons in the world (about 200 million), the need for content for them (kids) is growing.
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Over the past few years, the viewership of such channels has been steady - 6.7 per cent in 2012, 7.5 per cent in 2013 and 7.3 per cent in 2014, the report noted.
Recently, Tata Sky added international English news channel -- Channel NewsAsia International -- on its platform and Agostinelli said the company will look to add more international news channels.
"Any good channel, for example a European channel, we think there could be a couple of opportunities there, to open up our window on Europe as a world. We are talking about international news channels," he said.
Tata Sky had recently added Singaporean Channel NewsAsia International, taking its number of news channels to 96, which include 14 English, 22 Hindi and 57 regional channels.
He said the company will be adding another Actve service next month.