"In view of the slump in steel sector across the world, we have initiated steps to address the challenges and launched 'Sikhar 25' campaign to involve employees and officials to enhance productivity in respective areas," Tata Steel vice-president (HRM), Suresh Dutt Tripathy said.
Interacting with reporters here today, Tripathy said the steel sector was passing through a bad phase due to demand-supply gap and one of the major cause behind it was dumping of steel by China at less than the cost of the production here.
"Currently, the slump in demand of steel as well as prices was witnessed across the world, which led several steel companies to cut salaries of their employees or adopt austerity measures," Tripathy said.
Asked if Tata Steel had any plans to reduce workforce due to prevailing slump in demand, Tripathy said the company has no such plans.
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In the prevailing scenario, he said the prices of steel was comparable to what it was in 2003 and emphasised the need for appropriate measures to sustain in the competitive world scenario.
Uncertainly looms over the advantage of captive mines following the introduction of auction of mines, increase in royalty and tax, which have increased ten times in the past over a decade, Tripathy said admitting that the profit margin of the company came down due to these factors.
Expressing hope of more such measures from the government, he said implementation of projects such as road, rail and shipping would help improve steel consumption in the country.