The partnership will allow customers of Tata Value Homes to use Housing.Com's 3D rendering platform 'Slice View' to check the properties offered by the former.
Tata Value Homes has listed its four projects in three cities, including Bengaluru, Chennai and Pune, on the portal and the average price of the flats is around Rs 30 lakh.
This partnership also marks the portal's entry into direct selling of first homes to customers, Housing.Com Co-founder Advitiya Sharma told reporters here today.
"The 'Slice View' 3D platform will revolutionise the way customers buy properties, as it aims at bringing full home search experience online," he said.
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Tata Value Homes, which started selling homes online last December as a part of Google's Online Shopping Festival, has also tied up with Snapdeal.Com and launched its own e-commerce platform tatavaluehomes.Com to sell its properties online.
"While the Indian consumer has matured over the last few years and is accepting online as a platform to purchase homes, we believe our partnership with Housing.Com will enhance the overall experience of the consumer in completing his online home buying experience," Tata Housing CEO & Managing Director Brotin Banerjee said.
When asked about the revenue sharing model for the companies, Sharma said, "We cannot disclose the details about revenue sharing. But for Housing.Com, it will be a transaction-based revenue model, which is unlike our traditional listing-based model. Going forward, we expect this new segment will have a larger contribution in our revenues."
The portal, which has already raised funds from PE players like Helion Venture Partners, Qualcomm Ventures and Nexus Venture Partners is looking at another round of funding from SoftBank Corp.