The 22-year old has partnered with popular footwear brand Keds which will kick off with a limited edition sneaker, said The Hollywood Reporter.
The sneakers will be available online from October 22, the day her fourth studio album 'Red' is released.
"I'm so excited to be partnering with Keds. I've been a fan of Keds for years because they have two of my favorite elements of great style, they're classic and effortless," Swift said.
The American shoe brand plans to encourage young women to share their stories of strength, creating a global community of brave girls who inspire each other.
The multimedia initiative will also feature scholarship opportunities, social media initiatives, video content, and limited edition products.