The ad's theme is taken from her new album 'Red' and the 'Love STory' hitmaker is seen wearing a flowing crimson gown in it, reported People magazine.
"I love the look of my ad. I'm wearing this amazing gown that I loved as soon as I put it on. It's a classic look, and that's been my recent style obsession. Anything classic and timeless," she said.
Swift said the scent - a follow-up to last year's Wonderstruck and has a blend of wild berries and flowers, with notes of passion fruit, white musk and vanilla - is the "next chapter" in her perfume story.
"Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there's that feeling of being completely enamored - enchanted - when you know a little more about that someone and still feel that strong connection," she said.