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Taylor Swift signs multi-year deal with AT&T

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Press Trust of India Los Angeles
Last Updated : Oct 05 2016 | 12:07 PM IST
Pop star Taylor Swift has locked a major multi-year deal with telecom company AT&T.
The deal includes performances and "content", including a headlining performance at AT&T DIRECTV Super Saturday Night in Houston on February 4, reported Entertainment Weekly.
"We're thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways.
"We've thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best," John Stankey, CEO, AT&T Entertainment Group, said in a statement.
According to AT&T, further tails about the deal will be revealed "in the near future".
The announcement was first made by the company on Twitter and Swift, 26, tweeted back at the company, posting a photo of an AT&T jersey emblazoned with her lucky number, 13. "This is gonna be fun," she wrote.

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First Published: Oct 05 2016 | 12:07 PM IST

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