The 23-year-old said her latest range is more grown-up than her previous offerings, reported Contactmusic.
"It's a mix of a lot of things it's sweet, it's sophisticated, it draws you in. It's really my way of translating classic, yet modern, into a perfume.
"My first two fragrances were more about fairy tales, but this fragrance is more about my own style, so I wanted the name to be more personal," Swift said.
The singer has personalised her new scent's glass bottle with a ring of pearls, her favourite jewellery, around the neck.
Swift's earlier perfumes were titled 'Wonderstruck' and 'Wonderstruck Enchanted'.