Don’t miss the latest developments in business and finance.

Taylor Swift to Perform at F1 Grand Prix

Image
Press Trust of India London
Last Updated : Mar 10 2016 | 3:42 PM IST
Pop star Taylor Swift is set to perform at the United States' Formula One Grand Prix.
The 26-year-old "Blank Space" hitmaker has been drafted in to perform at the event in Austin, Texas on Saturday October 22 and organisers hope it will help to attract spectators, reported Female First.
Circuit of the Americas chairman Bobby Epstein said, "How do we expand our audience? That's what this headliner does. In the past we have chosen headliners that are a great match with our existing demographic.
"But I don't need our existing demographic alone. We need the future. We think we will sell every ticket that we have got and it is because of the combination of both Formula 1 and Taylor Swift.

More From This Section

First Published: Mar 10 2016 | 3:42 PM IST

Next Story