The product will be manufactured by TCL and marketed and distributed by TGBL.
"TCL and its holding company Tata Global Beverages Ltd have jointly developed an instant coffee product for the Indian market, which is being launched... By TGBL under the brand name 'Tata Coffee Grand'," TCL said in a BSE filing.
The company has 19 coffee estates spread over 18,224 acres situated in the Western Ghat at different altitudes that have highly conducive micro-climates.