/ -- The 360-degree brand campaign went live from 2nd May'19 and is running across TV, Social, digital and on-ground
(Photo: https://mma.prnewswire.com/media/891885/Tecno_Shine_in_Any_Light_Toshada_Uma.jpg)
TV Campaign consisting of 3 commercials
Long format film for the 100% digital natives
The digital film is a 2-min documentary film on Vicky Roy, his inspiring journey from a rag picker on the streets of Delhi to an internationally acclaimed photographer. The film translates into a message of living the passion and achieving success despite limited means, modest background and scarce opportunities. Already over 5 mn people have seen the TV commercial in the last 15 days across digital platforms. Next will be Toshada, Uma's documentary film!
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