The campaign will run across the state in convergence with Education, Women and Child Welfare, Juvenile Welfare, Disable Welfare, Health, Panchayat Raj, Municipal Administration, Culture and Information and Public Relations departments, Telangana DGP Anurag Sharma told reporters here today.
The campaign's aim is to eliminate child sexual abuse and ensure safe childhood for all children and to make child sexual abuse unacceptable in the state, Sharma said.
"We believe that individual investment combined with team effort can change culture and bring about lasting pro-active prevention of child sexual abuse and victimisation," the Telangana police chief said.
IGP (Training and Legal) Charu Sinha said the campaign aims to raise awareness among children, parents, teachers and all those who are in contact with children about the scale of the problem and to provide them with the knowledge they need to prevent sexual abuse and also to report it.
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"Convergence Model" for a social cause is the first-of-its-kind in the country, the official said.
Earlier, addressing a workshop on 'Prevention and Detection of Cyber Crime Against Children', the DGP stressed the immediate need for the law enforcing agencies to update their knowledge and keep pace with rapid changes in technology to tackle emerging cyber crime especially against the gullible children who are easily vulnerable to any type of crime.
The DGP also unveiled a logo 'Jago, Badlo, Bolo' and theme song 'Safe Childhood-My Right' apart from the webpage of the campaign.