In a video uploaded by the star on his Facebook page, which has gone viral, Tendulkar is seen asking the young couple to make wearing helmets a habit.
Stopping his car, Tendulkar tells the woman "wear helmet at the back also. Why should only rider be wearing a helmet? you should also be wearing helmet. You can get injured."
In a tweet, he said, "Rider or pillion, both lives matter equally. Please, please make wearing helmets a habit. Just my opinion #HelmetDaalo#RoadSafety".
The sports personality was seen travelling in a car on the Pettah-Chaka road in the state capital.
The cricketer was also trolled on 'Instagram', a social media platform, for not wearing a seat belt.
Another follower said, "Please attend parliament sessions.