The bid winners for the eight franchises of the league, which is scheduled to be held in September-November, was announced here by organisers IMG-Reliance after evaluation of the bids by a seven-member panel.
Tendulkar bagged the Kochi franchise along with PVP Ventures, which also owns a team in the Indian Badminton League while Ganguly, who bid by forming a consortium with Spanish League giants Atletico Madrid and businessmen Harshavardhan Neotia, Sanjeev Goenka and Utsav Parekh, won the Kolkata franchise.
Another actor John Abraham teamed up with I-League side from the northeast, Shillong Lajong, to bag the franchise to be based in Guwahati.
The remaining three teams went to Sameer Manchanda-led Den Network for Delhi, Sun Group, the owners of IPL team Hyderabad Surisers, for Bengaluru and the consortium of Venugopal Dhoot of Videocon, Dattaraj Salgaocar and Shrinivas V Dempo for Goa.
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Organised by IMG-Reliance in association with Star India, the league has the backing of AIFF, and is set to see big names as icon players such as former France international Robert Pires and ex-Sweden and Arsenal player Fredrik Ljungberg.
It is learnt that around 18 to 20 bidders had put in their money on ISL either through forming a consortium or individually. This is for the first time that a franchise property in sports in India has elicit such a response from the business as well as sports and Bollywood community.