Addressing the UN session 'Sport for development and peace', Srinivas Prasad, Minister on Sports Committee of Indian Mission, also underlined the role of sports as "celebrations of global goodwill".
"The spread of the Olympic movement and the immense growth in popularity of national and world championships of major sports like soccer, basket ball, cricket, hockey and tennis highlight their role as celebrations of global goodwill," he said.
"The sport-stars, in turn, become valuable messengers in spreading developmental messages," he remarked.
"As a national sport of India which reaches millions of people in cities, towns and villages, cricket and its stars provide a very important platform for spreading social messages. Indian cricket's greatest icon Sachin Tendulkar illustrates this.
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"Tendulkar was part of a popular national campaign to promote hygiene among children which encouraged schoolchildren to wash their hands before eating food. Similarly, he has recently been a brand ambassador for India's 'Swachh Bharat' or the Clean India campaign," Srinivas said.
The minister also apprised the session about Indian government's initiatives which have advanced social and educational development in backward areas.
He talked about the creation of sports hostels spread across the country which he said have been made to take advantage of location-specific sports talent.
"Sports hostels in India, particularly in eastern states of Bihar and Jharkhand, have given platform to young girls from tribal areas of the two states.
He brought to light the situation in Naxal-infested Sukma district of Chhattisgarh where introduction of sports in primary schools has brought about a positive change in young students.
"Sport is an important building block for a peaceful and better world," he emphasised.
Srinivas also hailed the designation of April 6 as 'International Day of Sports' as an important marker for flagging the relevance of sports to development and peace. He appreciated the work of the UN office on sports for development and peace over the last decade.
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