Australian spin legend Shane Warne and the recently-retired South African great Jacques Kallis are the other two cricketers to feature in the final list.
The award, to be presented here tomorrow, will honour the most outstanding cricketer between the years 1993 and 2013. The occasion will also mark the 20th anniversary celebrations for the cricket website.
While Tendulkar has been the most successful batsman of his generation, having set innumerable records in both Tests and ODIs, no other bowler mesmerised world cricket the way Warne did, besides playing a role in reviving the art of legspin bowling.
Lara, who still holds the record for the best individual score in Test cricket, and Sri Lanka's Muttiah Muralitharan, the highest wicket-taker in the traditional format, received nominations from a 50-member jury, comprising leading players, cricket writers and commentators, but didn't make the cut for a place in the final three.
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Tendulkar ended his glorious 24-year international career last November, signing off with an elegant 74 against the West Indies in his final Test innings.
Adored by fans across the cricketing world, the flamboyant Warne was the first bowler to 700 Test wickets.
Kallis was without doubt the best allrounder of his generation, having amassed over 10,000 runs each in Tests and ODIs. In addition, he took 577 international wickets with his pace bowling.