The name was announced by state chief minister Oommen Chandy after his brief meeting with Tendulkar here today.
Tendulkar also accepted Chandy's request to be Goodwill Ambassador of the National Games, to be held in Kerala in January-February 2015.
Tendulkar, who was given a rousing reception at the airport and government secretariat, also called on Opposition Leader V S Achuthanandan, seeking support in his efforts to promote football.
After meeting Chandy in his chamber, a beaming Tendulkar said he was "overwhelmed and speechless" at the love and affection showered on him by Keralites.
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Tendulkar said though he grew up playing cricket, not many know that he enjoyed other sports as well.
"I grew up playing cricket... Very few people knew that I enjoy other sports like hockey, football and badminton."
He said the Indian Super League would definitely give a boost to football in the country.