Up to 50 people a day have visited Fan Xiaoqin over the past two weeks. The boy looks remarkably like one of China's richest men, Jack Ma who founded the e-commerce company Alibaba, the BBC reported.
Rumours had been swirling on social media that the billionaire had promised to fund his education, right through to university.
The boy's family, who live in Jiangxi province, are poor and rely on government benefits. Xiaoqin's father Fan Jiafa is disabled - his right leg has been amputated - his mother has had polio, and his grandmother, who is in her 80s has Alzheimer's.
That hasn't dampened the public's interest, though. "Mini Jack Ma" as he is now known, first became an online sensation in 2015 then faded from public view, but with this month's new and unfounded rumours, people started contacting and visiting the family offering Xiaoqin starring roles in films and adverts.
At the moment, Xiaoqin is struggling to keep up in school and can't write. "I just hope Xiaoqin can receive good education," says his dad. "I don't read and write much as I just spent two years in primary school. I think studying is the most important thing."
Xiaoqin's father says he doesn't know who to trust and is worried about sending his sons away. Over the past 10 days, he's received more than 10,000 yuan (USD 1,500) in cash donations, clothes, food and household items.
What he wants now is for "the local government to help me and offer me some advice," the report added.
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