The Church of England on Monday urged Christians to follow the example of Jesus when interacting on social media, as it launched a new charter to create a "positive atmosphere" online.
Archbishop of Canterbury Justin Welby visited the British headquarters of Facebook to launch the digital charter, which asks individuals and churches to pledge to be truthful, kind and welcoming online.
"Social media has transformed the way we live our lives. As Christians we are called to engage in a way which is shaped by the example of Jesus," he said in a statement before the visit.
He added: "Each time we interact online we have the opportunity either to add to currents of cynicism and abuse or to choose instead to share light and grace."