Tickled Media enters Indian market to serve mothers

An Indian-led multimedia platform focused on parenting has entered the Indian market and hopes to reach millions of new mothers across the country.
Tickled Media said it has raised funds from investors, including Vertex Venture Holdings Ltd, taking its funding to SGD 4.5 million.
"We are thrilled with the early response from mums in India and are looking to reach millions of mums across India this year," said Roshni Mahtani, CEO and Founder of Tickled Media.
Trickled Media is entering the Indian market through the IndusParent brand.
With a sustained growth in revenue throughout its five years of operation, Tickled Media offers marketers one of the most targeted and largest platforms for tapping the "mums" segment, Mahtani said.

According to the company's 2015 Digital Mum Survey, 82 per cent of Indian mothers consider themselves as the primary household decision maker.

"Indian mothers have gone digital, with over 71 per cent of urban Indian women increasing their usage of the Internet once they become mums," Mahtani said.
Aside from building a new audience base in new markets, Tickled Media is also looking at expanding its reach in current markets, she said.
"In the past few years, we have also observed much more involvement of dads, when it comes to parenting. Our expansion will include building more resources for dads wanting to improve their parenting skills," Mahtani said.