Both the companies would float a 50:50 joint venture (JV), following which the manufacturing and selling of 'Eneos' would be transferred to the new entity, Tide Water Oil Chairman Kallol Datta told reporters here today.
At present, Tide Water was manufacturing the product under a licensing agreement with the Japanese firm which owned the brand.
The JV would require a total investment of Rs 100 crore, he said, adding that a part of that would be used as working capital needed for the new entity.
He said Tide Water would get a value for transferring the business to the JV.
Tide Water would now seek approval of the shareholders for the business transfer.
'Eneos' was being used by many OEMs in the two-wheeler, passenger car and construction equipment manufacturing segments in India.