TiE Global launches initiative to nurture women

Not for profit organisation, TiE Global (TiE Inc) said today it has launched AIRSWEEE -- All-India Road Show on Women's Economic Empowerment through Entrepreneurship -- to encourage entrepreneurship as a career option for women in smaller cities.
The AIRSWEEE initiative has received funding support from the US Mission in India, US Department of State, it said in a statement.
"The programme's objective is to unlock value creation amongst aspiring young women in Tier 2 and Tier 3 cities in India by empowering them with greater understanding of entrepreneurship. This is a three-day workshop on entrepreneurship which will help the participants in understanding the finer nuances of sales & marketing, go to market strategy, operations & processes, human resources and finance," TiE Global said.

A total number of 25 participants would be allowed in each AIRSWEEE workshop to be held in Warangal, Coimbatore, Jaipur, Nagpur and Durgapur that features: In-person mentoring by USA based experts who will travel to India and mentoring by India based experts, it was stated.
"This will be followed by five participants selected from each workshop group receiving an additional six months of mentoring from the USA and India based mentors through video conferencing," said Seema Chaturvedi, Chairperson for AIRSWEEE and Managing Director, Accelerator group LLC.