"Titan Company Ltd has commenced production of world class stainless steel cases at a new facility in Coimbatore, set up at a cost of over Rs 75 crore," the company said in a BSE filing.
The plant on 11.3 acres would manufacture one million cases per annum which can later be increased to two million cases, it said.
The plant's value chain capability addresses all domains of stainless steel case manufacturing, including tool design, tool manufacturing, press shop, machining, polishing and assembly, supported by service functions like facilities management, maintenance, costing and quality management.
"With closer proximity to Titan's Hosur watch manufacturing facility, the new stainless steel case manufacturing unit at Coimbatore possesses state of the art technology with special processes, world-class machinery and a work force focusing on creating bench mark process standards", Titan Company Ltd., CEO (Watches and Accessories), H G Raghunath said.
Titan Company Ltd, formerly Titan Industries Ltd, is a Joint Venture between Tamil Nadu Industrial Development Corporation (TIDCO) and Tata Group and commenced operations in 1987 under the name Titan Watches Ltd.
The company, which has a presence in jewellery and eyewear apart from watches, registered revenue of Rs 10,815.08 crore, the statement said.