The channels are busy telecasting attacks on each other while showcasing achievements and poll promises of the parties.
Jaya Plus TV programme "Nalla Sollrangayya Detailu," anchored by noted Tamil comedian Singamuthu, ridicules DMK and other political parties in the actor's own inimitable style while recalling the "achievements" of the AIADMK regime.
Attacking DMK, he asks if the Karunanidhi-led party implemented its poll promises like land to the landless when it assumed power in 2006.
He says "in one form or the other" all the schemes of Chief Minister Jayalalithaa (like free mixies, grinders) has reached all households.
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The channel also carries regular promotional programmes like "My Leader" highlighting AIADMK's welfare schemes like low-cost Amma Canteen food chain with catchy phrases like "Sonnathayum Seithom Sollathathayum Seithom" (We delivered what we promised and what we had not promised.)
If the pro-ruling party channel has this catch phrase, rivals have come up with a counter.
The ruling party took exception to this and has made a representation to the Chief Electoral Officer to stop its airing. It had claimed that the advertisements violated the election code and the EC has said it would look into it.
Interestingly, Sun News channel also mixes up, intersperses
the speeches of leaders made on different occasions, giving it a hilarious effect targeting the ruling party.
For instance, it shows a clipping in which Jayalalithaa says she brings welfare schemes after thorough thinking (Yosithu Yosithu). Next comes TNCC Chief Elangovan's quip "Yosithu Yosithu Parkiren Ondrun Puriyavillai" (I think repeatedly I do not understand anything.)
Makkal TV,a pro-PMK channel,hits hard at rivals,including AIADMK, DMK and DMDK. It also gives repartees to comments of rival leaders through comical quips from Tamil movies.
Also, most channels including Makkal TV invariably have memes from social media ridiculing leaders for their specific comments.
Makkal TV has hard hitting serious programming against rivals.
For instance, it cited the Sarkaria Commission indictments against Karunanidhi in a recent show and went on to chronicle corruption allegations against Chief Minister Jayalalithaa.
Pro-DMDK Captain TV and Captain News channels beams programmes with all guns blazing against AIADMK, DMK and other rivals through similar shows.
The channels make it a point to repeat-telecast the campaigns of their leaders, besides doing live broadcast of election rallies.