Sit at the back of the movie theatre, and it's possible to see the appeal of ScreenX, the latest attempt to drag film lovers off the sofa and away from Netflix.
Instead of one screen, there are three, creating a 270-degree view meant to add to the immersive experience you can't get from home TV.
First adopted in South Korea in 2012, the system is being launched in the U.K. and theatre chain Cineworld plans to add over 100 screens to its worldwide count of 151.
It's the latest attempt by movie theatres to attract viewers amid the popularity of online subscription services like Netflix and Amazon Prime.
They've ranged from 3D screens to ultra-high resolution IMAX projectors and 4DX, which features moving chairs and real-life special effects like snow.
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