In the age of social media when it's easy to grab eyeballs with weird activities, a mechanical engineer - Upendra Nath Bramhachari - has applied for the post of head coach of the Indian team with an aim to "drag an arrogant Virat Kohli on right track".
The 30-year-old Bramhachari, who works for a construction company took this opportunity to apply as the email address was available on BCCI's website.
Like millions of cricket fans in this country, he too feels that skipper Kohli is responsible for Anil Kumble's ouster.
The engineer was not done yet.
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"If the CAC select any former cricketer (as per the requirement of BCCI advertisement) as coach he will also be insulted by Virat (sic) outcome will be like Anil."
Bramhachari then "explains" why he is the "perfect choice" to become India coach despite having no cricketing background!
While there are no marks for guessing that Bramhachari will not be shortlisted for interviews but the BCCI's increasing presence in social media has given rise to a situation where people can make fun at the expense of office- bearers.
Nearly a year and a half back when Shashank Manohar was the BCCI president, a Q & A session was organised for fans on BCCI's official Facebook Page.