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Tom Hiddleston, Ben Kinglsey in new ad

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Press Trust of India London
Last Updated : Jan 30 2014 | 9:11 AM IST
Actors Tom Hiddleston, Ben Kinglsey and Mark Strong have all starred in a new advertisement for Jaguar.
The three British actors - known for their villainous roles - appear in the commercial directed by Tom Hooper, reported Digital Spy.
The minute-long Super Bowl advert for the Jaguar F-Type Coupe shows the car being driven in London by Strong, who then meets up with fellow villain Hiddleston in a helicopter and Kinglsely at his mansion.
The tagline for the advert is "It's good to be bad".
The Simpsons-themed Super Bowl promo was also unveiled this week, introduced by an animated Zooey Deschanel.
Irish band U2 will premiere their new single 'Invisible' during Super Bowl XLVIII on Sunday, February 2, and trailers for 'Transformers: Age of Extinction', 'Captain America: The Winter Soldier', 'Need for Speed' and 'The Amazing Spider-Man 2' have also been confirmed.

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First Published: Jan 30 2014 | 9:11 AM IST

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