Industry sources said a meeting which was expected today between the film fraternity and the government did not take place as planned.
"We were expecting that a meeting will happen today. But it did not (take place). So, as of now the strike continues tomorrow," an official told PTI on condition of anonymity.
He said since the Assembly session was underway, the chief minister could not allot time for the meeting.
Tamil superstar Rajinikanth, who is currently in the US for his health checkup, requested the government to consider the plea by the film industry.
Also Read
Within hours, superstar Kamal Hassan expressed his gratitude to the "Kabali" star for his support.
"Thanks Rajini avargalay for voicing your concern. Lets request first as gentlemen should. Then we shall see. @superstarrajini & TN Govt," Hassan tweeted.
Nearly 1,000 cinema halls in the state are shut since July 3 with exhibitors going ahead with their stir to protest imposition of 30 per cent local body tax in addition to 28 per cent GST.
Meanwhile, expressing concern over the issue, Lyca Productions, currently producing Rajinikanth's magnum opus "2.0" said it would not take up future projects in Tamil Nadu if there was no clarity on the tax structure.
"We will not go ahead with any future projects in Tamil Nadu till we have a clarity on the tax structure. Our existing projects will go on. I am talking about future projects," the company's creative head, Raju Mahalingam, told reporters in Chennai.
But they decided to continue the protest as the meeting did not yield any positive result.
The issue also echoed in the ongoing Assembly session yesterday with Opposition parties DMK and Congress raising it.
Responding to it, Municipal Administration Minister S P Velumani had told members that the government would give due consideration to the problems of all section of people.
Disclaimer: No Business Standard Journalist was involved in creation of this content