Power discom TPDDL has set a target of saving up to 100 MW power during this year's 'Earth Hour', which will be observed on March 30, its spokesperson said on Friday.
Earth Hour will be observed worldwide on Saturday, from 8.30 PM to 9.00 PM during which people and institutions will switch off their electrical appliances and non-essential lighting.
"Tata Power-DDL aims to save 80 -100 MW this year. Last year the company managed to save around 70 MW during Earth Hour," a TPDDL spokesperson said.
The company has sensitised over one million consumers by conducting various sessions and by sharing awareness through SMS and electronic direct mailers.
The company has also roped in RWAs and IWAs to mobilise the movement at the ground level.
"We are a proud supporter of the Earth Hour movement and urge people to come forward in large numbers and lend a unified voice for action against climate change," said Sanjay Banga, CEO of TPDDL.
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The company will also organise several candle light marches during the 'Earth Hour' in association with resident welfare associations in its distribution area of North Delhi.
It is also spreading the pre-Earth Hour awareness through its social media platforms including Facebook and Twitter, the company spokesperson said.