A similar incident had taken place in the city on October 24.
Police said Md Farooq, who deals with pulses in the biggest wholesaling market of Odisha here, died of bullet injuries as he was rushed to the hospital.
Quoting eyewitnesses, the police said three persons came on a motorcycle around 4 PM and fired at Farooq asking other staff of his godown to move aside.
Farooq was rushed to the SCB medical college and hospital where doctors declared him dead on arrival, the police said.