More than three years after Narendra Modi became the country's prime minister, for a section of people here, he is still the chief minister.
In the interior areas of Chhota Udaipur district, dominated by Scheduled Tribes such as the Rathwas, voters said that when it came to politics, they knew of only three factors -- Modi, Modis party and the Congress.
Few referred to the BJP by name, calling it Modi's party. And when prodded about the Congress, the only name they could readily recall was that of Indira Gandhi.
Ramsinh, who was in Chhota Udaipur with three other men from his village Kanda, identified the lotus as the symbol of "Modis party", but was less familiar with the BJP.
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In Jogpura, another village in the Chhota Udaipur constituency, voter Dilip Rathwa said the fight was between the Congress and Modi.
He said his village usually votes for the same candidate and added that while Modi was popular, local Congress leaders visited their homes on occasions such as marriages.
School teacher Sumanben Parmar of Pavi Jetpur said while Modi was popular, people in the region, where Muslims are the second largest community, were not greatly aware of the identity of other politicians.
The tribal-Muslim combination benefits the Congress in the three ST reserved seats of Chhota Udaipur district, which borders BJP-ruled Madhya Pradesh on two sides and shares its water borders with another BJP-ruled state, Maharashtra.
But local BJP leaders believed Modi's personality always helped pull votes for the party.
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