Parmeshwar, 70, wife of Godrej Group Chairman Adi Godrej, breathed her last at Breach Candy Hospital here last night following a degenerative lung illness.
One of the first air hostesses of Air India, Parmeshwar was known as the dynamic face of the Godrej clan.
Cricketer and Pakistani politician Imran Khan tweeted: "Devastated by death of close friend, Parmeshwar Godrej, last night: she was always there for me in my most difficult times."
Former MP and union minister Milind Deora offered condolences to Adi Godrej and their children Tanya, Nisa and Pirojsha.
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Bollywood actor Vivek Oberoi said: "Deeply saddened to hear about Parmeshwar Godrej #RIP She was a committed crusader against HIV, a philanthropist with a golden heart!"
"Parmeshwar Godrej was more than the sum of her parts. She was warm generous n almost childlike under that starry sharp," tweeted Shabana Azmi.
RPG Enterprises Chairman Harsh Goenka said, "She was warm, generous, a friend, my guru in my passion for art, humanitarian and a society beacon. Will miss her."
Maharashtra government minister Pankaja Gopinath Munde termed Parmeshwar as "a true icon in spreading smile, joy among all. RIP !!"
Fashion designer Ritu Beri said: "Deeply saddened to learn glamorous, stylish w genuine class Parmeshwar Godrej passed away. She will be greatly missed. RIP."
Film-maker Farah Khan tweeted that she had lost a close family friend.
Anupam Kher said "#ParmeshwarGodrej was a larger than life lady. She gave style & glamour a new dimension. Her charity work was great. She'll be missed. RIP"
"Deeply saddened & shocked to hear that Parmeshwar Godrej passed away. She was one of the most vivacious & energetic women I have known #RIP," said Sameera Reddy.
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