Triumph eyes pole position, expects 25 pc growth this year

British superbike-maker Triumph Motorcycles is expecting to clock 20-25 per cent sales growth in the country in 2017 over the 3,000 units it sold last year.
Last fiscal, the superbike segment in India posted a 2.85 per cent volume jump at 10,234 units, from 9,940 units in 2014-15. The mass volume market too grew at 2.7 per cent to 1,89,37,104 units.
At 3,000 units, Triumph is second-placed in the domestic superbike market after the iconic American cruise bike maker Harley Davidson, which sold around 5,000 units.
"Considering our high base, we have achieved last year at 3,000 units, we are confident of further building onto our sales momentum and hope to clip at 20-25 per cent this year.

"But to increase volume, we will not become a mass brand by reducing the prices or downsizing our engines below 500 cc. We want to be a niche player only," Triumph Motorcycles India Managing Director Vimal Sumbly told PTI here.
He was here to launch Triumph's latest classic model Thruxton R, priced at Rs 10.9 lakh (ex-showroom Delhi), powered by a 1,200cc engine. It is one of the three models in its new Bonneville family available in the country.

According to industry reports, the superbike market clipped at 91 per cent CAGR between FY12 and FY16, from 773 units to 10,224 units.

With rising incomes and growing biking culture, the market underwent a dramatic shift in 2015-16 with the volumes massively shifting in favour of above 500-cc or Rs 5 lakh-plus models.
In 2014-15, out of the 9,940 units sold, almost 65 per cent or 5,828 units were under 500-cc models. In 2015-16, the trend reversed as 6,342 of the 10,224 units were above 500-cc models, said Sumbly.
The domestic superbikes space is led by Harley Davidson with close to 5,000 units, followed by the Italian Benelli at over 2,400 units, the Italian Ducati at 600 units and the Japanese Kawasaki selling over 100 units a year.

Japanese firms Honda, Suzuki and Yahama are also present in the market.
Triumph entered the country two years ago. In the first
year, it had notched up just about 500 units. In the second year ending last fiscal, its sales increased five-fold to 3,000 units, Sumbly said.
Triumph sells 15 global models in the country through its dealerships in Delhi, Mumbai, Pune, Chandigarh, Jaipur, Indore, Ahmedabad, Kolkata, Bengaluru, Chennai, Hyderabad and Kochi.
Sumbly said this year the number of dealers will touch 15, and 20 by 2020.
Triumph, the only bike company in the country to offer doorstep after-sales service, sells models in the 500 cc - 2300 cc category with a price range of Rs 6.9 lakh to Rs 22 lakh.

Sumbly said the superbike segment has five sub-segments: classic, roadster, supersports, adventure and cruise. Triumph is present in all categories, though the classic segment, which generally comes in the 500-cc range, is the largest for the company with 45 per cent volume share.
Sumbly said for Triumph, India is the second market after Brazil to have a CKD assembly line, while it has two full-fledged manufacturing plants in Britain and one in Thailand.
Competition in the domestic superbiking market is increasing with as many as 15 players, with the costliest being the Italian MV Agusta.
MV Agusta entered the country last month through a marketing tie-up with the Firodias, with three models in the Rs 17 - 50 lakh range.