Surrounded by Gibson guitars, Stetson cowboy hats and other 'Made in America' products, Trump promised to "stand up" for American companies and their employees, warning that the US would take retaliatory action against other countries' "unfair trade practices".
"We have countries that charge us 100 per cent tax on a product. And when that product is sold by them to us, we brilliantly charge them nothing," Trump said, with a tinge of sarcasm.
Noting that he was elected on promises of reigniting American manufacturing, the President touted his administration's efforts to bolster US manufacturing and strip away burdensome government regulations and promised he would do more to level the playing field for US companies.
But Trump offered up no new policy or specific action that would advance those goals, signing only a symbolic "Made in America" proclamation and promising still-unrevealed policies that would make US manufacturers "so happy".
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"Over the next short period of time you're going to see things announced that you won't even believe for our country and for selling product in our country and making product in our country and things that are great for American jobs," Trump said.
"My administration is removing the burdens and regulations on your companies so that you can compete, thrive, and grow," he said.
"For decades, Washington has allowed other nations to wipe out millions of American jobs through unfair trade practices," he said.
This painful exodus of American jobs was marked by a period of sluggish growth, falling incomes, surging welfare, and shrinking participation in the workforce, he said as he called for a free and fair trade with other countries.
"Since the beginning of the year, we have already created over 50,000 brand-new manufacturing jobs, and we're just getting started. We will lift our citizens from welfare to work. We will turn boarded-up communities into new outposts of American commerce. And we will once again rediscover our heritage as a manufacturing nation," Trump said.
The US used to be a manufacturing nation.
Not so much anymore, he said.
However, Trump's push for Made in America received some criticism from his political opponents who alleged that his family businesses were still selling products overseas including those in India, China and Bangladesh.
"Where are the shirts made? Bangladesh. Where are the ties made? China," tweeted Matthew Wagner communication director of Senate Minority Leader Chuck Schumer.
In July, the Washington Post traced Ivanka Trump products to Bangladesh, China, India, Indonesia and Vietnam.
"Trump's DC hotel sells clothes made in China, Vietnam, Peru, Bangladesh and Pakistan during Made in America," said another tweet.
In July, the Washington Post traced Trump's daughter Ivanka Trump's products to Bangladesh, China, India, Indonesia and Vietnam.
The issue also came up during the daily White House press conference.
"After all, he has shirts made in China and Bangladesh and India. Other products made -- like Trump vodka made in the Netherlands," said a reporter.