The mega 15-day Tulip festival, part of 'Bahaar-e-Kashmir' (spring in Kashmir) event, kick-started with the opening of the Tulip garden as authorities focus on revival of tourism which was badly affected last year due to the unrest triggered by the killing of Hizbul Mujahideen militant Burhan Wani in July.
Formerly known as Siraj Bagh, the Indira Gandhi Memorial Tulip garden was opened in 2008 by the then Chief Minister Ghulam Nabi Azad.
Nearly 1.75 lakh tourists visited the garden last year, generating a revenue of Rs 58 lakh.
"The Tulip garden was thrown open for public today despite rains. With pleasant weather prevailing in the Valley coupled with Tulip festival, we are expecting the number of visitors to the garden to cross three-lakh mark this time," a Tourism department official told PTI.
Also Read
He said majority of the bulbs in the garden had bloomed due to favourable weather conditions presenting a mesmerising look to the visitors.
The official said the Tulip festival is part of 'Bahaar-e-Kashmir' event to showcase the garden to the outside world to attract more visitors.
"The festival will witness decorated food and handcraft stalls, kiosks to showcase the rich craft and cuisine of the Valley with traditional ethnic touch.
"On the sidelines of this mega Tulip festival, one 'Aalmi Mushaira' will be organised in which world famous poets will participate and enthrall the audience with their latest poems in Urdu which will be first-of-its-kind in the Valley," he said.
The unrest which continued for months together claimed 85 lives and left thousands injured in street protests, bringing normal life to a standstill.
Disclaimer: No Business Standard Journalist was involved in creation of this content