Badri (40), working as newsreader with a Telugu TV news channel, and his family were on way to the district's Dwaraka Tirumala village to offer prayers to Lord Venkateswara when a tyre of their car burst.
The car then collided with a tipper coming from the opposite direction and consequently rammed into a tree at the village, a police officer at Dwaraka Tirumala said.
The family had come to West Godavari to attend a marriage function yesterday.
The body has been taken for postmortem to Eluru Government General Hospital and the injured have been rushed to Government General Hospital, Vijayawada, he said.
West Godavari police have registered a case in this connection and are further investigating.