TVS eyes 18 pc share in bikes by fiscal-end

Chennai-based two-wheeler maker TVS Motor today said it aims to increase its market share in the bikes space to 18 per cent and that of scooters to 20 per cent by the end of the current fiscal year.
The company currently enjoys 17 per cent of the scooters market, dominated by the Japanese brand Honda, and under 14 per cent in the bikes space dominated by the HeroMotorCorp and Honda again.
The company also announced the launch of a new concept scooter model Entor Q210 and a sports bike Akula 310 apart from a 200-cc bike RTR200.
Company president and chief executive K M Radhakrishnan said its recently launches, the new Victor and the Apache 200 will be available across the country from next months and based his optimism to ramp up market share to these models.

He said the Entor Q210 is a smart and premium touring scooter concept and will be marketed as a performance touring scooter.
He also announced the launch of a sports bike RTR200 in association with BMW. Company sources said this bike will be manufactured by TVS but sold by BMW, but Radhakrishnan refused to comment.
Company's bikes division head Arun Siddharth told PTI that the concept bike Akula is a 310-cc racing bike and is to primarily celebrate 33 years of TVS' racing history. He also claimed that the company is No 2 in the sports-biking segment (150-cc and above category bikes) with 17 per cent market share after Bajaj Auto, which nearly control half the market pie.

He said the demand for sport biking growing rapidly and the company will be ramping up its production by 3000 units a month to 23,000 units with this model.