Khatami, who is subject to a domestic media ban because of his support for defeated reformist leaders in a disputed 2009 presidential election, took to YouTube late yesterday to send a message to voters.
"After the successful first step in 2013, this coalition should take the second step for the Majlis (parliament)," he said in a four-minute video, dubbing a joint ticket of reformists and moderates as "a list of hope".
In this week's election, Rouhani is looking to overturn the majority in parliament of conservatives who resisted the nuclear deal and have also opposed his broader outreach to the West.
Despite the ban on use of his image or words in Iran's print and broadcast media, Khatami, who served as president from 1997 to 2005, remains an important figure in the pro-Rouhani coalition, the Alliance of Reformists and Government Supporters.
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"I suggest that all blocs agree to present the list as the list of hope to the people," he said.
Khatami said voters should also support lists headed by Rouhani and former president Ayatollah Akbar Hashemi Rafsanjani in the second election taking place Friday, that of the country's Assembly of Experts.
A powerful committee of 88 clerics, the assembly oversees the work of supreme leader Ayatollah Ali Khamenei and is tasked with electing his successor, should he die during its eight-year term.
"Those who are concerned about the country's interests, progress and removal of threats and limitations should vote for all individuals on both lists," Khatami said.
"I repeat, for all individuals on both lists... And take a step to secure the country's dignity, strengthen its security and stability and improve the reform of its affairs."