"I noticed a lot of golf clubs were closing and I wondered if there was a correlation. I visited a few clubs and they confirmed their numbers had declined over the past few years," said Calum Ray, a graphic design student from Kingston University London.
The statistical data was backed up by online research which spurred on Calum's interest.
"I came up with the idea of producing a representation of the way social sport has evolved for the 21st century's middle-aged men," he said.
"The biggest challenge was that golf clubs are so thin and so light they are incredibly difficult to weld," he said.
"We found that the joints could be strengthened by double welding, you can file the join and grind it down so that it's smooth again. It was a very long process but we got there in the end," he added.
The finished product showed a surprisingly sturdy, fully functional lightweight bicycle and communicative design piece.
Disclaimer: No Business Standard Journalist was involved in creation of this content
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