"I noticed a lot of golf clubs were closing and I wondered if there was a correlation. I visited a few clubs and they confirmed their numbers had declined over the past few years," said Calum Ray, a graphic design student from Kingston University London.
The statistical data was backed up by online research which spurred on Calum's interest.
"I came up with the idea of producing a representation of the way social sport has evolved for the 21st century's middle-aged men," he said.
"The biggest challenge was that golf clubs are so thin and so light they are incredibly difficult to weld," he said.
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"We found that the joints could be strengthened by double welding, you can file the join and grind it down so that it's smooth again. It was a very long process but we got there in the end," he added.
The finished product showed a surprisingly sturdy, fully functional lightweight bicycle and communicative design piece.
Disclaimer: No Business Standard Journalist was involved in creation of this content