He also pitched for nurturing consumer privacy and empowering vulnerable consumers with digital literacy amid growing online purchases globally.
Speaking at a two-day global event on 'Empowering consumers in new markets', organised by the consumer affairs ministry, Kituyi called for collective efforts to protect the interest of consumers in Asia.
Around 20 countries including China and South Korea participated in the event. Pakistan and North Korea were not invited. Several consumer organisations were also present.
A recent study shows that India tops in the world in terms of number of users of Information and Communications Technology (ICT) tools, he said, adding that though these are important achievements, vulnerable groups are left behind and they need to be empowered.
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Talking about privacy of consumers in view of rising online trade, he said that there is a need to "nurture consumer privacy" as data provided by consumers are being commodified for the marketing purpose.
Among others, he suggested an online network for faster redressal of consumer grievances on the model being followed by Mexico.
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