Addressing the world body's largest gathering on gender equality and women's right, he cited the example of Sunita Kashyap, founder of an organisation named Umang.
"Rural women act as a major source of innovation, and ideas. Take, for example, a woman named Sunita Kashyap. Her organisation supports 3000 women farmers in India to grow and sell their own crops," Lajcak said in his address at the opening of the 62nd session of the Commission on the Status of Women (CSW) here yesterday.
Locally owned by women farmers and producers, Umang sells knitwear and organic jams and jellies. In addition to selling the produce, Umang supports its members through micro-credit, used for education of family members, improvement of livestock, or other household needs.
He also cited the example of Mariama Mamane, a young woman from Nairobi who has developed an eco-solution to improve the availability of irrigation and drinking water, while also producing energy.
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Lajcak said empowerment of rural women will result in opportunities for all. He noted that while the international community has tried to tackle challenges, it has not addressed their gender dimensions.
"This has had a particularly damaging effect on rural women. It needs to stop. We need to take women into account, in everything we do. Particularly when it comes to rural communities," he added.
He stressed that there cannot be just talk about effects of poverty and unemployment on rural communities without addressing the question of pay gap, which can be as high as 40 per cent between rural women and men.
"That is why we need a platform, like this one, to shine a spotlight on the challenges they face," he said.
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