According to UP BJP general secretary Vijay Bahadur Pathak, the party wants to make 'Ekaatma Maanavaad' (Integral Humanism), a political philosophy conceived by Jan Sangh stalwart Pandit Deen Dayal Upadhyay, a household name.
"Each BJP worker has been given a target of getting 750 persons enrolled as primary members of the party within these 15 days. The programme will begin on May 10 and continue till May 25," he said.
"As many as 20,000 party workers, engaged in expanding the base of the party, will be covering the state, which has been divided into 13,091 sectors," he said.