With the debate around streaming versus theatrical experience intensifying in Hollywood, director Christopher Nolan has said it is up to the filmmakers to create stories that will entice the audiences to cinema halls.
Nolan, who will start shooting his "Dunkirk" follow-up, has always been a strong proponent of theatrical releases.
While speaking at the UK Cinema Association conference, he said he will be working with exhibitors to ensure that his film is a definitive theatrical experience, reported IndieWire via ScreenDaily.
"We will certainly be asking (exhibitors) to really help us, and asking you to be our partners in terms of putting on a show for the audience and giving them a reason to come out for the evening, and engage with the world of cinema which we all love so much," Nolan said.
"What we never want to forget is the idea of showmanship... whatever the economic realities are, whatever costs need to be cut or corners need to be cut."
"The pressure is on us as never before to give people a reason to get out of the house. To use the big canvas that (exhibitors) can supply us, and tell stories in an exciting way, and bring fresh ideas, fresh takes on existing genres and new genres - inventing new genres."