US-based Boomtrain acquires messaging company Nudgespot

US-based marketing platform Boomtrain today said it has acquired messaging company Nudgespot, a move that will help accelerate AI-powered messaging between businesses and consumers and expand operations into APAC.
The firm however did not disclose the deal size.
"The acquisition of Bengaluru-based Nudgespot will accelerate our strategy to enable Artificial Intelligence-powered communications between businesses and their customers," said Nick Edwards, CEO and founder of Boomtrain.
With this acquisition, Boomtrain would significantly expand its APAC business.
Together, Boomtrain and Nudgespot would have 70 people in offices located in San Francisco and Bengaluru, and will continue to expand its footprint globally.
"Nudgespot and Boomtrain are pushing the envelope when it comes to bi-directional messaging technologies," said Raveen Sastry, co-founder of Nudgespot.

Integration of operations began on August 1. The teams will continue to collaborate to add more functionality to Boomtrain Messenger during its beta program, a company release said.
"Teaming up with Boomtrain will continue to extend our offering to more businesses in need of advanced, easy-to-use B2C messaging solutions, powered by advanced artificial intelligence," Sastry was previously a founder of Myntra Design, which was acquired by Flipkart in 2014 for USD 330 million.